Creating an innovative digital experience for Lancôme

Ovation In-Store has been working with Lancôme to provide the latest display technologies - from ideation and design to engineering, manufacturing, installation, and service. With the renovation of Macy's flagship counter at Herald Square, we transitioned from traditional LCD to Direct View LED displays. By utilizing Ovation's modular dvLED, Lancôme is able to showcase high brightness/high contrast 0 bezel 1.5mm dvLED to shoppers throughout the main and second floor beauty areas. With this design, Lancome is able to customize the size and viewing distance to any specific requirement. The system is driven by industry leading CMS software and hardware which allow for both wireless updating and playback synchronization.