Building the Color to Cosmetics

From ideation and design to engineering and manufacturing, we partnered with H-E-B to create a universal back-wall merchandising system that redefined how loyal customers could shop for cosmetics in their favorite store. The program's universal back-wall and custom tray systems highlighted over 20+ brands throughout the department in various configurations, all planogrammed and test fitted at Ovation. With the design of a modular colored tray frame, colored backwalls, each brand was able to create their unique identity while fitting in seamlessly to the overall HEB environment. Ovation also created a HEB online ordering portal that allowed each store to order new and replacement parts, as well as brand orders for seasonal updates.

With impressive sales within its first year of installation, this program has been installed in over 250+ locations.